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Amoeba Music


In the post-pandemic era, Amoeba Music Hollywood was looking to attract a younger demographic to enjoy the in-store experience upon reopening its doors (in a new location).

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How might Amoeba Music attract Millennials and Gen Z to engage with the in-store experience and online amidst the pandemic and relocation from the once iconic storefront? 

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Demonstrate that Amoeba has everything our target audience is looking for (and more!) with an in-store activation, testimonial video, and social media strategy.

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'Come to Find', a user generated social campaign that demonstrates the depth of value and product offerings at Amoeba that appeal to 'faux-stalgic Zillennials', allowing for stronger connections to community, culture, and self.

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