'COME TO FIND'

Amoeba Music

images.jpg

In the post-pandemic era, Amoeba Music Hollywood was looking to attract a younger demographic to enjoy the in-store experience upon reopening its doors (in a new location).

Screen Shot 2022-08-17 at 8.11.52 PM.png

SEEK

How might Amoeba Music attract Millennials and Gen Z to engage with the in-store experience and online amidst the pandemic and relocation from the once iconic storefront? 

Screen Shot 2022-08-17 at 8.13.32 PM.png

REVEAL

Demonstrate that Amoeba has everything our target audience is looking for (and more!) with an in-store activation, testimonial video, and social media strategy.

Screen Shot 2022-08-17 at 8.12.07 PM.png

BELIEVE

'Come to Find', a user generated social campaign that demonstrates the depth of value and product offerings at Amoeba that appeal to 'faux-stalgic Zillennials', allowing for stronger connections to community, culture, and self.