top of page
'COME TO FIND'
Amoeba Music
In the post-pandemic era, Amoeba Music Hollywood was looking to attract a younger demographic to enjoy the in-store experience upon reopening its doors (in a new location).
SEEK
How might Amoeba Music attract Millennials and Gen Z to engage with the in-store experience and online amidst the pandemic and relocation from the once iconic storefront?
REVEAL
Demonstrate that Amoeba has everything our target audience is looking for (and more!) with an in-store activation, testimonial video, and social media strategy.
BELIEVE
'Come to Find', a user generated social campaign that demonstrates the depth of value and product offerings at Amoeba that appeal to 'faux-stalgic Zillennials', allowing for stronger connections to community, culture, and self.
bottom of page