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Chick-fil-A

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SEEK:

How might Chick-fil-A increase app engagements with the Hispanic market and enable customer connections to storefront restaurants?

REVEAL:

Similar to Chick-fil-A, the Hispanic market values family, community, and traditions. Finding solutions that align these values and passion points like food, technology, music, and sports — can create brand trust among multicultural audiences

BELIEVE:

The brands of the future are multicultural — reaching these audiences authentically is essential to drive the future growth of Chick-fil-A.

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