DBG

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SEEK:

​What does the modern consumer value most when it comes to curating their wardrobe and how are competitors taking advantage of this with their unique positioning?

REVEAL:

Competitors in the luxury, mid-market/affordable, value, streetwear, and sustainable markets take the most advantage of personalization, transparency, and product scarcity to attract modern consumers.

BELIEVE:

DBG can take these strategies a step further with their own implied positioning to stress the rewarding accessibility and affordability in order to create value amongst its target consumers and facilitate long-term, repeat customers.