'Se te antojó'
With a built-in mission to empower local economies of service, DoorDash wanted to authentically connect with and uniquely engage the Hispanic community.
How might DoorDash authentically connect and resonate with digital super-users in the Hispanic community?
Cravings are a common experience in other cultures, but for Hispanics, "antojos", are apart of daily life. Beyond food and flavor, there are antojos for memories, moments, and other cultural traditions. More specifically, there is a superstition that "when your food falls, it's because someone craved it".