'SEE IT THROUGH A FINER LENS'

Griffith Observatory Foundation X Madhappy

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As a beacon of inspiration in the Los Angeles community, the Griffith Observatory needed a way to continue being a core part of LA for current and future visitors.

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SEEK

How might the Griffith Observatory Foundation(GOF) continue to be a core piece of Los Angeles history, while still communicating unique values and facilitating personal connections with each visitor?

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REVEAL

Emphasize GOF as a center of enlightenment, where scientific exploration, learning, discovery are only the beginning. GOF represents the essence of the Los Angeles community, whose people want to root their identity in things that drive culture forward.

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BELIEVE

'See it Through a Finer Lens,' gives GOF a modern voice to create long-term attachments with visitors, while promoting engagements with the introspective and future-focused through a social media revamp, Instagram video series, and merch collaboration with Madhappy.