Kobalt Music

SEEK:

As a 'new to the space' music publishing company, how might Kobalt Music differentiate itself from larger competitors and maintain an artist-first, rebellious look and feel?

REVEAL:

Investigate the music industry's biggest competitors, along with the tag lines and UX of other publishing companies in order to find how to best communicate Kobalt's unique value proposition.

BELIEVE:

Creativity, community, and diversity come first. Website messaging and other external communications should have less of a focus on being 'industry-leading' and 'best in innovation'.