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Kobalt Music

SEEK:
As a 'new to the space' music publishing company, how might Kobalt Music differentiate itself from larger competitors and maintain an artist-first, rebellious look and feel?
REVEAL:
Investigate the music industry's biggest competitors, along with the tag lines and UX of other publishing companies in order to find how to best communicate Kobalt's unique value proposition.
BELIEVE:
Creativity, community, and diversity come first. Website messaging and other external communications should have less of a focus on being 'industry-leading' and 'best in innovation'.



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