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Kobalt Music


As a 'new to the space' music publishing company, how might Kobalt Music differentiate itself from larger competitors and maintain an artist-first, rebellious look and feel?


Investigate the music industry's biggest competitors, along with the tag lines and UX of other publishing companies in order to find how to best communicate Kobalt's unique value proposition.


Creativity, community, and diversity come first. Website messaging and other external communications should have less of a focus on being 'industry-leading' and 'best in innovation'.

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