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How might Metrolink compete with current transportation methods/companies and modernize its brand to best appeal to a younger target audience.
Conduct in-depth consumer insights research and competitor analysis(on social media) of transportation methods that include: ridesharing, car sharing, last mile solutions, airlines, and rail systems.
Utilize Metrolink's unique value proposition: transporting and connecting people to the most vibrant, unique cultures and communities across Southern California. By taking advantage of social media to share the aesthetically lively geography of the region, coupled with informative route and schedule updates, Metrolink can create awareness and buzz around its system.
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