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How might an LA-based craft cocktail company establish a stronger presence and awareness in Los Angeles, specifically around USC?
Establish the best strategies to differentiate from popular seltzer brands by transparently sharing the creation story and cultural significance behind the cocktail.
Local event sponsorship, a fun/personable/culturally-relevant social media strategy, local market introduction at convenience stores near USC, and micro-influencer partnerships can create more awareness and community around Vervet.
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