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Vervet

SEEK:
How might an LA-based craft cocktail company establish a stronger presence and awareness in Los Angeles, specifically around USC?
REVEAL:
Establish the best strategies to differentiate from popular seltzer brands by transparently sharing the creation story and cultural significance behind the cocktail.
BELIEVE:
Local event sponsorship, a fun/personable/culturally-relevant social media strategy, local market introduction at convenience stores near USC, and micro-influencer partnerships can create more awareness and community around Vervet.





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