Vervet

SEEK:

How might an LA-based craft cocktail company establish a stronger presence and awareness in Los Angeles, specifically around USC?

REVEAL:

Establish the best strategies to differentiate from popular seltzer brands by transparently sharing the creation story and cultural significance behind the cocktail.

BELIEVE:

Local event sponsorship, a fun/personable/culturally-relevant social media strategy, local market introduction at convenience stores near USC, and micro-influencer partnerships can create more awareness and community around Vervet.